1 In3 UK Households Have A Wii While 11 Million Own A DS

Posted on Oct 4 2010 - 11:01am by Matt Jackson

Nintendo has carved a serious name for itself in the manufacture of unique, groundbreaking consoles and handheld gaming devices. The DS was arguably the forerunner of everything that is touch screen now and it has benefited greatly from this fat.

The Nintendo Wii is another device that, while it may not compete directly with the likes of the PS3 and the XBox 360, is widely considered to be the most accessible games console that appeals to gamers and non-gamers of every age. If you need proof that this strategy has worked then Nintendo has provided:

Gfk Chart-Track shows that one third of all households in the UK now have a Nintendo Wii console which is seriously good going and shows that it is almost considered an essential part of home entertainment kit along with the digital set top box.

Nintendo also announced that more than 11 million people own one of their handheld Nintendo DS consoles and they also took the opportunity to start the early promotion of its Christmas games lineup.

The usual Nintendo suspects are all there, in fact that largely seems to be all that’s there with the likes of Brain Training and New Super Mario Brothers being vaunted as the best Christmas gifts that money will buy. You can bet your bottom dollar that there will be at least several more iterations of Mario thrown in for good measure as well as some Sonic games and probably a few crossovers too.

As well as a list of games, Nintendo has also offered gamers a list of celebrities that will be used to help promote their games and presumably to further increase the amount of market share that the Japanese company is able to muster. Dame Helen Mirren, JLS, Terry Wogan, The Redknapps, Ant & Dec and various X Factor stars including Olly Murs, Alexandra Burke, and Jedward will all be used to promote various titles.

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