Reports from the Financial Times suggest that every iPhone will get the Beats music streaming service added next year.
The idea is that the Beats app will be getting added to the next update to the iOS operating system, meaning that it will be available to both old and new iPhones and iPads.
Of course, Apple already owns Beats, having bought the company for $3bn (£1.9bn) in May 2014. Beats is best known for its range of headphones but it could be that the music streaming part of the business that turns out to be of most use to them.
While Apple has not commented on the report yet, the initial story about the tech firm buying Beats was first revealed in the FT as well, so it seems something worth taking seriously.
Fewer Downloads from iTunes
This possible move comes at a when Apple is seeing fewer music downloads from iTunes. It would mean that they could reach new listeners by pre-installing the Beats app. This would presumably also mean that they would challenge Spotify for the title of market leader in terms of streaming music services.
Interestingly, the future of streaming music services like this has been in the news recently. This happened when artist Taylor Swift decided to withdraw her whole music catalogue from the Spotify service. She said that the money she gets from Spotify in royalties undervalues her work, a claim that the firm denies.
Would you be happy to see the Beats service added onto your iPhone?