Amazon Black Friday Deals Complaints Flood in to ASA

Posted on Nov 22 2010 - 7:15pm by Richard Sharp

UK consumers have been left baffled by the ‘Lightening deals’ running throughout the week on the online retailer Amazons website. The deals which count down and seemingly only last a couple of seconds offer huge discounts on a huge variety of products on the site.

The Advertising Standards Authority (ASA) has been inundated with complaints and say they will investigate concerns voiced by angry consumers.

Emails went out early on Monday morning announcing a week of ‘Black Friday’ deals with up to 70% off items such as games consoles, televisions, clothing, jewellery and even confectionary. The busiest online shopping day this year is expected to be Friday 26th November (Black Friday) with Amazon hoping to stir up Christmas sales with a week of bargains.

[singlepic id=51 w=320 h=240 float=left]Today’s deals have included the brand new Take That album for £1, Sonicare Toothbrush for £50 (RRP £78.98) and a Nigella Lawson gift set for £15 (RRP £81).

On the face of it this sound like a great idea, however customers are claiming the promotion to be a failure as it is unclear how many of the products were available for sale, some are even questioning if the deals are genuine in the first place.

The Amazon forums have been busy with people posting concerns, some exclaimed as ‘deals expired faster than the click of a mouse’; some questioned the previous prices asking if they had been inflated to make deals look more attractive.

What do you make of the Amazon Black Friday deals? Any luck?

About the Author

Richard Sharp is the founder of He loves technology, gadgets (comes with the territory) and social media. You'll find him writing features, attending events and playing with cool tech. Life's good.

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