We all know that Angry Birds was a big hit, but what we don’t know is how successful exactly is the mobile game? The addictive game that involves shooting birds to kill green pigs started off on mobile phones, but its popularity soared and has now expanded across multiple platforms, including TV, the web and movies.
According to Andrew Stalbow, Rovio’s general manager for North America, the popular Angry Birds app has been downloaded more than 350 million times since it was released in 2009. Apparently, the app has been played for 300 million minutes collectively, every day. The franchise has been expanding beyond the mobile platform, into other media formats, such as short films in YouTube.
Angry Birds also had movie tie-ins with the animated film Rio, which was produced by 20th Century Fox. Rovio said it has plans for more “interesting entertainment partnerships” that will expand the franchise.
Stalbow also announced that the company is selling around 1 million shirts and another 1 million plush toys a month. Rovio only started selling these merchandise last year, so the company has already achieved these massive figures just nine months after its launch. With t-shirts priced around $20 and toys costing from $16 to %50, the company has been seeing a high amount of money each month.
“Facebook has actually been a massive platform for us, even though we haven’t created a game on there yet,” he said. “In terms of launching a game on there in the future, yes, absolutely, that’s something we’ll be talking about in the near future.”