Those of you hoping to pick up the Apple iPad 2 on Friday 25th March might be a little annoyed to learn that an embargo of 5PM seems to have been put on the device. Earlier reports suggested that stores would open their doors at 9am and buyers would be able to purchase it from then onwards – not so according to Metro although other reports suggest otherwise.
Alas Apple has officially announced that the iPad 2 will go on sale in 25 countries on Friday 25th March without delay. They have also confirmed that online sales will open at 1pm with land-based sales, including Apple stores and official retailers starting later in the day at 5pm. Why so late?
It seems someone in the supply chain that services official Apple stores has made a boo-boo and the iPad 2 won’t actually arrive until sometime in the day on Friday. Even though other retailers will have their allocation they will not be allowed to release or sell any iPad’s until 5pm – an embargo that they will not be able to break no matter how hard you beg.
Prices will match the US for the first time meaning a range that is actually cheaper than the original iPad. Prices will start at £399 for the Wi-Fi only model – that’s £30 cheaper than last year with the Wi-Fi only models topping out at £559. If you want 3G you will have to bolt on an extra £100 on to the price, so the 16GB will cost £499, 32GB will cost £579 and the 64GB behemoth will cost £659.
Will you be skiving off work to queue for an iPad 2 on Friday?