Apple’s iTV could be launched as the iPanel

Posted on Apr 10 2012 - 6:31am by Julius

It is no secret that Apple Inc. is trying to enter the TV market with its new iTV, which is expected to be announced soon. With previous reports on the new device’s development and Steve Jobs’ revelation in his autobiography, we’re going to see it soon. Now, a new report claims that the company is ditching the ‘iTV’ name and will rename it as the ‘iPanel’, a device that is said to be “far more than a TV” and is expected to be launched this year.

Jeffries analyst Peter Misek has increased his price target for Apple’s stock to $800 on Thursday on the prospect of a new TV set. Misek said that he has “enough confidence” that the company will launch the new product in the last quarter of this year.

Misek said that the iPanel will be a better product name than the iTV as it will give consumers the impression that it will do more things that a TV can handle.

“It is a display, gaming center, media hub, computer, home automator, etc.,” said Misek. “Also, Apple would likely have difficulty getting naming rights from the UK TV network ITV.”

According to the analyst, the iPanel name will be easier to get since Crestron, the company who owns the name, discontinued the product.

Based on observations on the supply chains in Asia, he thinks that iPanel production will start in May or June, just in time for a fourth quarter release. He said that specialty components for an Apple-branded TV have started shipping to the suppliers of the company.

Do you like the iPanel name? Tell us what you think.


via: T3

1 Comment so far. Feel free to join this conversation.

  1. HexColor April 15, 2012 at 7:10 am - Reply

    It’s worth keeping all of these rumors at arm’s length until more is known.
    Why on earth do people keep writing about this nonsense? Wasted space being filled with vapour, and at the end of every article written it always boils down to the same thing…. padding…

Leave A Response