Aston Martin is not a name one would normally associate with producing cars for nipping around town in. They typically create high powered, stunningly good looking, high performance super cars and, in our opinion, they do that extremely well. But there are changes afoot as they have announced that the Aston Martin Cygnet which was first shown at the Geneva Motor Show will go into production at their Gaydon headquarters.
Where we would normally list the time it takes an Aston Martin to reach 62mph or the massive top speed, the Cygnet demands a whole other list of facts and figures. For instance, it is the smallest Aston Martin to ever go into production measuring just 3 metres in length; it’s based on the Toyota IQ but completely redesigned inside and out, which is a good thing considering the IQ costs around £10,000 while the Cygnet will cost more like £30,000.
The compact city car will be all about luxury though apparently, in keeping with the Aston Martin brand. What’s more, the company think it will fill a gap in existing Aston Martin owners’ lives – namely being the cheaper, more efficient, and more convenient run around that they will use while the DB9 Vantage sits in the garage eagerly awaiting the weekend drive to the golf club. It’s basically a £30,000 bumper sticker that says “my other car is another Aston Martin”.
The Cygnet, which will go into production in summer 2011 will go on sale towards the end of 2011 and Aston Martin claim they can make 4,000 a year. Times are definitely changing when Aston Martin brings out a car to try and rival the Ka or the Smart Car.
The question is, is it a change for the better?