Battlefield 3 Facebook Campaign: 1 Million Likes unlocks Trailer

Posted on Apr 17 2011 - 3:21pm by Thomas Sharp

The official Battlefield 3 Facebook page has some enticing content at the moment, they say that if the reach 1 million ‘likes’ then a bonus video/trailer of the upcoming game will be unlocked complete with producer’s commentary. The amazing thing is at the time of writing this article the number already stands at an eye watering 837,612 meaning its only a matter of time before their social campaign goal is met.

The new Battlefield 3 game has been developed by DICE (EA Digital Illusions CE), a wing of EA who are incidentally publishing and help market the game. They have made the smart decision to roll out a huge social media campaign to raise awareness by providing a variety of trailers and an extra special editor cut that will be automatically unlocked when the magic million is reached.

At this rate the new trailer could be unlocked at some point today or at the latest early tomorrow, a trailer has already been unlocked and is available to view below. This is a pretty smart way of promoting the game, especially when you consider it won’t be released until November 2nd.

We’d expect more content and snippets will be unveiled via the page on the long run into the official multi-platform launch date so it’s probably the best way to receive Battlefield 3 information first, especially if you look at your Facebook profile on a regular basis.

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If you are interested in supporting the social media campaign visit the official Battlefield 3 page. Are you looking forward to Battlefield 3?

 

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