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Posted on Jun 12 2010 - 9:51pm by Richard Sharp
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The international cash-in on the 2010 World Cup has well and truly begun and this year there are even more mediums to harness. The traditional TV ads with footballing celebrities are already burned into our retinas, but the 2010 World Cup is the first to see the true dawn of the smartphone and along with it the app marketplace. The iPhone was only a twinkle in Steve Jobs’ eye back in 2006, but if you are a smartphone owner in time for this year’s World Cup in South Africa then there are plenty of apps to download and enjoy....

The World Cup in South Africa is getting everyone talking about the beautiful game and this summer there are plenty of gadgets to help you make the most of all the action whether you are in your living room or out and about. We have essential gadgets for in the house, garden or even on the move.  ...

Sky has engaged the help of three designers in order to come up with new cover designs for the Sky+HD set top box in time for the 2010 World Cup which kicks off in South Africa this summer. Fashion designer Wayne Hemingway, actor Phil Daniels and artist Gerald Scarfe have all contributed a unique design to adorn the top of the Sky+HD boxes and the first customers will be able to pick up the colourful devices from May 26th. Observers have pointed out that Sky is not going to be broadcasting any of the World Cup matches on its sports channels,...

With the summer fast approaching and strawberry season tied into the Wimbledon competition, the arrival of the Stem Gem strawberry-beheading gadget will be music to the ears of many fruit fans and caterers alike. Developed by Fire Box, the Stem Gem is a minor marvel that quickly snips off the annoying green bit from the top of your favourite strawberries without coming away with much of the succulent fruit itself. The Stem Gem has a stainless steel three-pronged pincer at one end and a rubbery button at the other. Pressing the button causes...

It looks as though 3D sports games could be with the general public sooner than anticipated, after a deal between satellite TV firm Sky and electronics manufacturer LG was announced. Sky has ordered 15,000 3D TVs with the intention of giving them to pubs, clubs and bars in order to get the 3D revolution going with live sporting events popping out of the screen at punters. Sky 3D will be available for public display from April 2010 and it is the 47 inch versions of LG’s LD920 televisions that are under order at the moment. Over the...

A group of mechanical engineering students at Yale have come up with a bike that has a spokeless design, leaving a disturbing gap in the middle of the back wheel that looks suitably futuristic. The students had to use existing technology and good old fashioned mechanical knowhow to create the bike and in its current state the design still relies on having a front wheel that is identical to the basic technology used on bikes around the world. The back wheel is not driven by a central gear connected to a chain and then the pedals. Instead...

The Clubs First released in late 2008, the Callaway X-22 irons evolved from the X-20 irons. Following the successful X-Forged clubs, Callaway engineers have worked in close consultation with Tour professionals to produce a set of irons with the popular, thin top line and narrow sole and added bounce. However, there is no reduction in the size of the ball-striking area. The long irons are marginally heavier than their predecessors, aiding the production of a more penetrating ball flight. Callaway’s X-Series of irons, of which the...

There has been a lot of talk of football foul paly this week, this includes goal line technology. A huge number of football mathces have been ruined by a freak goal or by a disallowed goal. However, it is not for us to debate whether this technolgy is needed but only to show that it can be done.  So we have decided to take a look at proposed methods and gadgets that could be used to make goal line referees a reality. The most accurate and most probable method of implementing goal line technology involves three main components: 1. A...

As golf gadgets go the latest GPS Golf Guru 4 GPS has got to be one of those gadgets that most golfers would consider an object of desire. Golf gadgets are unfortunately pretty much ten a penny and most golfers are thoroughly bored with the endless useless ‘new’ idea to improve their game. The regular player’s golf trolley is now mostly bogged down with all the must have gadgets that end up being dragged around for the ride and not much else. The GPS Golf Guru 4 GPS is something else entirely, yes it is true that it is a GPS similar...

If you are an adrenaline junkie or X games fan and are really into all the extreme sports action such as paragliding snowboarding, Freeskiing or maybe one of the crazy guys who love Parkour or Freerunning then you are going to really want one of the wearable Contour HD camcorders from Twenty20. The makers of the latest wearable camcorder, Twenty20 are based in Seattle and have created the camcorder as a result of their own interest in downhill skiing. The developers Marc Barros and Jason Green were committed to finding a simple solution...