In an almost carbon copy version of that release (the original iPhone not Amy Winehouse), O2 is claiming that most shops will only have a dozen or two handsets available and they are reiterating that it’s one per personal consumer and two per business consumer. You also need a letter from your mum, ministry of defence clearance, and you have to be available for 6 weeks upon arrival at your local O2 shop.
Full biometric scans will be run on every potential customer and the details logged, to prevent any miscreant attempting to commit the most unholy of sins by buying two from different shops. The iPhone register will be made available online so that so-called MIV (Multiple IPhone Vigilante) groups can graffiti your front door and leave a horse’s head on your pillow when you next go back to work.
Other reports have claimed that, in actual, fact you should allow twenty minutes and take two forms of personal ID including one proof of address. Not quite as hardcore, but still fairly extreme for what is, when all’s said and done, a mobile phone.
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I have heard that o2 only have 40 phones per store and as mentioned these will be gone in a matter of minutes. Its just one more case of keeping demand high.