We all know Facebook is popular, it has over 500 million members but have you ever stopped to think just how many people in the UK actually use the world’s largest social network. At a recent event Joanna Shields, Facebook’s Vice President of Europe, said “We can announce to day that we have reached 30 million in the UK, which we are really excited about.”
Bear in mind that there are around 61 million people in the UK which means that nearly half of the UK has used or at least has a Facebook account set up. The last update we had was back in July 2010, at that time the UK accounted for 26 million Facebook accounts which means an extra 4 million have been added is just 8 months.
The mind boggling figures were revealed at the Financial Times Digital Media and Broadcasting Conference which was attended by the likes of the head of the BBC, BSKYB and Warner Brothers entertainment. Unsurprisingly Shields took the opportunity to point out the benefits of Facebook to such media moguls, she said: “Media companies which take advantage of that are really seeing the benefits.”
Some recent research has supported the strength of using Facebook as a marketing tool, it showed that the average user has 130 friends and is connected to 80 groups and events, each of these users creates on average 90 pieces of content per month which often relates to brands, products or services they have used or seen. In fact 30 billion pieces of content are shared each month, show us another form of ‘free’ advertising that can provide that amount of exposure.
So it seems the growth of Facebook isn’t going to slow down anytime soon. Do you use Facebook or more interestingly have you or friends chosen not to?