Two of the world’s biggest search engines are, of course, Google and Microsoft’s Bing.
Now it seems that the international firms behind the search engines are going to get engaged in a long and potentially dirty war of words over whether Bing copies data from the Google engine.
The people at Google started off the war by carrying out a sting operation when they noticed irregularities in the Bing results which suggested to them their own data was been copied. Basically, the people at Google noticed that spelling errors on searches which their search engine would correct were also corrected on Bing, but crucially without the user being advised that the mistake had been spotted and corrected.
Two of the heavyweights from these firms – Matt Cutts from Google and Harry Shum from Microsoft – came face to face at the Farsight 2011 conference today and for all their smiles for the cameras it was clear that the bad feeling stirred up by this issue is going to drag on for a while.
The issue now revolves around the fact that Google say that they use users’ browser click data for coming up with search engine results rather than simply clicks on the Bing engine itself.
Shum, the Bing man, has very strongly stated that what their rivals are operating is a “source of span and click fraud”. He accused Google AdSense of encouraging spam and claimed that the rival giant makes a huge amount of cash from low quality content and spam. He also challenged that Google should be clearer about their approach to subjects such as spam.
While this is all very interesting the long term fall out is yet to be seen. How will this battle end up and how will it affect the average web surfer?