Google has been tightened its grip on the UK web market even further with reports that its Chrome browser has taken the number two spot of the most popular UK web browsers.
Three years after its initial launch, Google’s Chrome has become the UK’s second most used web browser. More than 1 in 5 users currently use Google’s minimalist, high-speed web browser, 3 percent ahead of the former second placer, Firefox.
Google said that its increase in popularity is due to the the browser’s speedy delivery of search results, security and its recent advertising campaign.
According to the figures, Google’s Chrome accounts for 22 percent of the UK web market, compared to the 45 percent for Microsoft’s Internet Explorer. Apple’s Safari takes the number four spot with 9 percent share. Chrome is also the third most popular browser worldwide according to web metrics firm Statcounter.
Internet Explorer is quickly losing its market share, even though it enjoys a wide lead. The browser comes pre-installed in all Windows-powered PCs, but users still prefer using other browsers.
Lars Bak, Google Chromes engineer, said that the browser’s speed and minimalist design are fundamental parts of its growth. “If you as a user try a webpage and it feels snappy, it’s really hard to go back (to a previous browser). It has shown that people spend more time interacting with the web,” he told The Guardian.
Google’s web market share will continue to grow with the release of its Chromebook laptops that will be manufactured by Acer and Samsung.
What is your browser of choice?
via: Geeky Gadgets