Google has come clean with its social networking plans, revealing its Google+ service last night. With the failure of Google Buzz, the company’s first attempt at taking on Facebook, Google is now going to take on the social networking giant with its new service which aims to “bring the nuance and richness of real-life sharing to software.”
In a statement announcing the new Google+, Google executive Vic Gundotra said: “Today, the connections between people increasingly happen online.” He added, “Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools. In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it. We’d like to bring the nuance and richness of real-life sharing to software.”
According to the a Google blog entry, Google+ will try to address what social network sites like Facebook lacks, saying that “online sharing is awkward. Even broken. And we aim to fix it.”
Google+ is split into four areas: +Sparks, +Circles, +Mobile and +Hangouts.
+Sparks enables users to share “highly contagious content,” offering the best info on whatever your fancies happen to be.
+Circles enables users to share status updates with groups of friends. Google said that it mimics reality where users don’t share the same things to the same friends. Google said, “Just make a circle, add your people, and share what’s new—just like any other day.”
+Hangouts is Google’s way of promoting a more casual instant messaging. Users can make video calls with their friends using this feature.
Google+ is currently live, but remains invite only as it is still in beta mode.
Will Facebook find it hard to remain on top with Google having its own social networking site?