Apple CEO Steve Jobs and a host of partners and colleagues took to the stage at the WWDC event in San Francisco on Monday in order to unveil the iPhone 4.
The latest addition to Apple’s smartphone line up represents the biggest step forward since the first iPhone was launched in 2007 and it has got even the cynics excited, desperate to get their hands on a retail version.
The phone is less than a centimetre thick and Apple claims that this makes it the slimmest smartphone in the world. Apple has been suitably clever with the design in other ways, including the intelligent integration of the various antennas for connectivity into a metal rim that runs around the edge of the phone.
The 3.5 inch screen is the same size as the iPhone 3G S, but it uses new technology to pack four times as many pixels into the same amount of space.
The most notable technical improvement comes on the rear, where Apple has added a five megapixel camera that can shoot video in high definition. Most people will be unaware that Samsung offered this feature last year and so Apple is likely to take the credit for bringing this feature to the mainstream.
Apple has renamed the new iPhone operating system (OS) simply iOS 4, hinting at the fact that it will become part of not just the iPhone’s foundations, but also the iPad and the iPod Touch.
The iPhone 4 is heading to the UK on the 24th of June, when it will also be debuting in the US, Germany and Japan.