A new rumor has emerged, claiming that an iOS-based Apple TV, or the iTV, is now ready. News of a new Apple TV, which comes in 42- and 50-inch sizes, comes by way of an ex-Apple employee who said that a functional 50-inch version is located inside the locked-down studio of Apple’s Senior Vice President of Industrial Design Jonathan Ive.
Apple is also said to be negotiating deals with content providers. One of the reported roadblocks is providers are unwilling to cut a deal with Apple for the company to offer first-tier programs on iTunes. Many are speculating that these providers fear that Apple might take control of the TV sector as it did with the smartphone market. CBS President and CEO Les Moonves even said that he declined a deal for the Apple iTV.
Even Steve Wozniak, co-founder of Apple, said that he anticipates the company to jump into the TV business. “I do expect Apple to make an attempt, since I expect the living room to remain a center for family entertainment, and that touches on all areas of consumer products that Apple is already making,” he said.
Earlier this week, word of an Apple Media event in New York got out and some speculate that it could be some kind of announcement for iCloud and iTunes. Will they also announce the new iTV then?