Nintendo actually once copyrighted the phrase “it’s a me, Mario”, an odd but necessary (in their eyes) action. It seems Nintendo are at it again but this time with the age old phrase “it’s on like Donkey Kong”.
The phrase that has appeared in quite a few films is roughly translated by Urban Dictionary means “A phrase to denote that it’s time to throw down or compete at a high level; something is about to go down”. You may even remember Stiffler from American Pie saying “it’s on like Donkey Kong biatch”.
The decision is not quite as kooky as it first sounds, Donkey Kong returns is soon to be released on the Nintendo Wii so Nintendo are probably just trying to cover their backs in a similar way Apple who has a trademark on “there’s an app for that”.
So future use of the phrase could cost people a pretty penny – random but true.
Here is the latest Donkey Kong Returns Trailer