Apple has announced that it will now offer UK users the opportunity to rent or buy movies from the iTunes online service. The service will initially include 700 films, 100 of which will be in high definition, and many more will be added. Apple boasts that films from some of the major producers like 20th Century Fox, Disney, and Paramount will be made available.
Movie rental gives users 30 days to start viewing once a title has been downloaded and 48 hours from when they first view it. Over a broadband connection the download will take just a few minutes and can be downloaded either to iTunes or to Apple TV so it can be watched on your widescreen HDTV at home.
Pricing looks fairly reasonable with rentals costing £2.49 (£3.49 HD) for a library rental and £3.49 (£4.49 HD) for a new release. Buying an older movie will cost £6.99 with new releases weighing in at £10.99.
An Apple TV box connects directly to your TV and wirelessly to your computer or home network. You can then download music, TV shows, and movies so that you can watch them on your home TV.