Alicia Keys has convinced fellow celebrities such as Justin Timberlake, Lady Gaga and Kim Kardashian to stop updating their Facebook, Twitter and other social networking profiles to raise money for charity.
The unusual event means that a large number of celebrities will not log on, update or reply to any message on their profiles until $1 million has been raised for the Keep a Child Alive Charity in preparation and to raise awareness of World’s Aids day which takes place on Wednesday 1st December 2010.
The event is the first of its kind and should be a roaring success when you consider Lady GaGa and Justin Timberlake have a combined Twitter following of over 10.5 million.
Other superstars that have pledged to support the drive include Jennifer Hudson, Usher, Elijah Wood and tennis ace Serena Williams. Each of celebs has filmed their ‘last Tweet and testament’ which allegedly shows them in a coffin to represent their digital deaths, expect the speeches to be heartfelt and include pleas of support for the charity.
Alicia Keys has been a very vocal and powerful presence in her role as the global ambassador for the Keep a Child Alive Charity. She has admitted that no celebrity has refused her requests for support, she said ‘Once I got people on the phone and I was able to paint the concept for them, everybody was in.’
Leigh Blake, co-founder of the charity, said: ‘We’re trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?’
What do you think about the campaign?