For those of you who don’t know the Kinect system makes full use of technology designed by PrimeSense who is headed by Inon Beracha. Beracha revealed that he wanted to speak with Apple first because he saw it as “the most natural place for the technology”.
In 2008 Apple where making waves with multi-touch on the iPhone and iPod touch and PrimeSense thought the natural progression would be using their technology to make multi-touch happen without actually needing to touch devices. Their ambitions saw no bounds and believed Apple was the biggest brand to work with at the time – that said they realised their tech was hot property and had a long list of brands to meet with.
In the end it seems PrimeSense gave up on Apple due to red tape and buerocracy, Apple wanted to wrap the initial talks and deals in stifling privacy agreements, tieing them in very early prompting Beracha to despair and make the “pain in the ass” comment.
The rest as they say is history, PrimeSense teamed up with Microsoft to create a control system without a controller – a true innovation in gaming. The Kinect is expected to sell 750,000 units this Christmas – not bad for a device that almost went to Apple.
Should Apple be kicking themselves and what do think of Kinect?