With the launch of the new Nintendo Wii U console in 2012, Microsoft’s head of Xbox in Europe suggested that the release date of the company’s next generation console, the “Xbox 720,” could come sooner than initially expected.
Despite speaking of a 10 year lifespan plan for the Xbox 360, Chris Lewis, Microsoft’s Vice President of Interactive Entertainment Division EMEA (Europe, Middle East and Africa), said that the company might launch the next-generation gaming console earlier and it could overlap with its predecessor.
When he was asked by news outlet Metro if Microsoft will be unveiling a new console at the Electronic Entertainment Expo (E3) next year, he said, “we think we’re more than halfway through but given we are still growing, we think we’re at a healthy part in the life cycle still because we’ve pumped this adrenaline into the arm of the business with Kinect and the scope and scale of what that means for publishers and developers I think is huge.”
He added that he is not going to announce or talk about the timing of the release, but there could be an overlap. “We’re not being specific about the next generation at this stage. We’re very fixated on what we’re doing right now and the success we’re enjoying.”
Is a new Xbox console needed to boost Microsoft’s sales or is it still too early for the company to release a new and more powerful gaming console?