If I mentioned the Sony Zeus Z1 you might be reasonably interested in finding out what I was talking about. If I told you that this was the code name for the prototype of the so called PlayStation Phone I reckon your ears would perk up a bit more.
Internet videos of this alleged new device appear to be completely genuine, although a lack of official comments from Sony are leading to a lot of guess work and assumption making around the features and possible launch date.
So what do we know so far? Quite a lot actually. The PlayStation Phone will be driven by Android, it will have a good sized LCD screen of 4 inches and there will microSD card options but no memory stick support. The resolution will most likely be 854 x 480 and the camera will be of the 5 megapixels variety. This makes it sounds like a really good phone even without considering it as a top gaming device.
The phone has an elongated multi-touch pad in the centre and the familiar looking PlayStation buttons give it an instantly recognisable and user friendly look.
Other rumours suggest that the processor will be the 1 GHz Qualcomm Snapdragon and that an app known as PlayStation Pocket is going to be the marketplace and therefore the way to get hold of games for it. It is also expected to run on Android 3.0. The RAM should be 512GB and the ROM 1GB.
The most accurate sounding estimate of when we can expect to see some sort of official confirmation from Sony is at the Mobile World Congress, while will be held in mid February in Barcelona.
The interesting point will be whether Sony can manage to get the best of the PlayStation and of a top phone combined onto one device or whether they end up with a hotchpotch which satisfies no one. Looking at the specs would you bet against it being a winner?