With the battle lines drawn between the Playstation move and XBOX kinect it seems Sony are trying to gain the upper hand with this snazzy infographic. The image outlines the staggering numbers already achieved and what the move offers prospective and existing move owners.
The infographic says 60% of Nintendo Wii owners are already thinking about buying the PS3 Move. This is very interesting; clearly the concept initially driven by the Wii is being targeted by Sony and Microsoft alike. Sony are using competitor’s consoles to drive sales – genius or playing with fire?
Another interesting set of statistics is the demographics on the Playstation move. Apparently half are parents, the average owner is 28 years old and 30% of owners are female possibly hinting that the Move is more serious than the Wii which is favored by females and families.
This demographic will likely mirror the XBOX Kinect – although we are unsure they will go down the same path when publishing their figures. The inclusion of the family data shows some correlation with the family friendly Wii console although it seems Sony are trying to hit all demographics and not just families.
What do you make of the infographic?
You do realize it says 60% of potential move buyers own a Wii, not 60% of Wii owners are potential move buyers. If you have 5M potential buyers, then 3M are Wii owners. Compared to 60% of total Wii owners, or about 45M, are interested in Move. It also does not specify whether these Wii owners are already PS3 owners as well.
All this data is specific to "interested in buying", "intend to purchase", "purchase intent", etc. I guess it's too hard to locate any actual purchasers to poll them.