Rio, the new 3D film from Twentieth Century Fox is set to open its doors in the USA tomorrow after enjoying a very profitable relationship with the Angry Birds Franchise. Not only has Rovio created a game featuring the blue macaw from the film but they are also allowing movie fans to purchase tickets from within the app over the pond.
This feature is not available in the UK because ticket provider Fandango is primarily US based. They will hope to cash in on the runaway success of the game which has already amassed an impressive 10 million downloads across all platforms since it launched last month. The partnership has undoubtedly provided positive outcomes on both the game and film sides.
Rio actually launched in the UK on Friday 8th April, a week before the US. It rolls out across the country tomorrow in a cinema near you.
Rovio’s Mikael Hed, was predictably happy, he said “We are pleased by the runaway success of Angry Birds RIO, as we continue to increase our footprint in Hollywood.”
He continued to explain the partnership with Fandango “We’re happy to work with Fox and Fandango to make it easy for the fans to be able to see the excitement of the movie RIO up on the big screen.”
Via: WSJ
