Streaming platform Roku has announced that consumers in the United Kingdom and Canada will be able to buy its player early next year. The company will also expand its platform to be able to support region-specific channels, so publishers of music, games, videos and other content can reach users’ TVs via Roku.
The company’s announcement follows the expansion of Netflix to 43 countries in the Caribbean and Latin America.
In 2008, Roku launched the first streaming player in the United States. Now, it is the leading streaming platform in the country, providing more than 350 channels of content, including Amazon Instant Video, Hulu Plus, Netflix, NBA Game Time and Pandora.
“This year has been one of many accomplishments for Roku in the U.S. In July, we introduced Roku 2 which brings casual games to the TV and last month we unveiled the $49.99 Roku LT,” said Anthony Wood, Roku’s founder and chief executive officer. “We’ve added casual games including Angry Birds and PAC-MAN, as well as premiere channels including HBO GO. And now we’re looking forward to kicking off 2012 by expanding to Europe and Canada and providing consumers abroad with the best in streaming entertainment — a natural evolution for Roku.”
Pricing and a specific release date have not yet been confirmed, but as soon as new information comes to light, we will let you know.
via: Financial Post