DJ Hero has only been with us for a few months and it seems that unlike the Guitar Hero franchise, it is a little more difficult to translate the vinyl-based rhythm game into significant sales. Publisher Activision was disappointed that pre-orders for DJ Hero were a little underwhelming and since its release it has sold solidly if not spectacularly, which might suggest that consumers are tiring of filling their living rooms with plastic peripherals.
Despite this, it seems that Activision is still supporting the DJ Hero brand and is in the process of developing a sequel, to be released in late 2010 or early 2011.
Bobby Kotick, who is Chief Executive at Activision, said in a recent interview that he is convinced by the DJ Hero idea and believes in both the game and the turntable controller which is necessary to play it. He also said that Activision would continue to back the franchise and confirmed that a new version would be launched at some point in the future.
As with the Guitar Hero franchise, DJ Hero used endorsement from major names in the music industry in order to promote itself. Old hands Jay-Z and Eminem laid their likenesses onto the first game and Activision is seeking out hot new dance floor maestros to add to its next title.
Producer and DJ David Guetta has said that he will be appearing in DJ Hero 2, which could mean that some exclusive mixes of his songs will appear, alongside some of his celebrity mates.