The Apple TV set is the newest, hottest topic in the rumor mill that surrounds the tech firm. A lengthy report from Nick Bilton of the New York Times revealed a number of details that were sourced from Apple employees and other people close to the company who talked to him on the condition of anonymity.
The report said that Siri is the main feature of the TV set. Before he passed away, Apple co-founder and former CEO Steve Jobs told biographer Walter Isaacson that he finally cracked the TV. A television set that features Siri will make controls simple and intuitive. Thanks the new feature, Bilton said that users can now talk to their TV sets, which will then respond to their commands.
The article also stated that the company is still a long way to complete the project, as it does not have expertise in making thin television sets.
“The company also needs to wait until the cost of large displays falls,” the report read. “Although some 42-inch LCD televisions from mainstream consumer electronics companies can cost as little as $500, the Apple television would include computer electronics and other technology that may make the price uncompetitive.”
Last Monday, Bloomber reported that Apple Vice President Jeff Rubin, the man who helped build the iPod and iTunes, is heading the company’s efforts to build a connected TV. The device is expected to see the light of day in 2013.
via: NY Times