Spotify launches in the US today

Posted on Jul 14 2011 - 1:32pm by Julius

Spotify, the most popular music service in Europe, launches in the world’s largest music market today, after two years of intense negotiation with record labels.

In an email sent to Reuters on Wednesday, a spokesperson from Spotify said that Spotify that Spotify “will become available tomorrow morning in the United States by invitation and subscription.”

Last week, Spotify began inviting American consumers to submit their email addresses so they will be notified when the service is released. “Spotify is coming to the US. The award-winning music service that’s taken Europe by storm will soon be landing on US shores. Millions of tracks ready to play instantly, on your computer and your phone,” said the announcement.

The service’s arrival in the US has been supported by a number of personalities like Facebook’s Mark Zuckerberg and American pop star Britney Spears, who tweeted: “So excited Spotify is FINALLY coming to the US tomorrow! Getting my playlists ready now.”

Analysts said that this kind of support from famous personalities gives Spotify an advantage over rival companies such as Napster, MOG, Rdio and Rhapsody.

“Spotify has quite a high mindshare, considering it’s a European start-up, which is certainly going to help it,” said IHS Screen Digest analyst Dan Cryan. “Features alone don’t sell things digitally anymore. People buy an iPod because it’s cooler and the user interface works better. Spotify has both of those things going for it.”

The US is the eighth country (and the first country outside Europe) the music service has launched in.


via: T3

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