The authorized biography of Apple co-founder and former chief executive officer Steve Jobs was recently released, and one tiny portion from the book has gotten the interest of the tech world.
Before Jobs died, he told Walter Isaacson, a famous biography and author of the book, that he had been busy working on one last game-changing invention — an Apple TV set that is wirelessly synched and has “the simplest user interface you could imagine.”
We all know that Apple has a set-top box that has been met with only a slight market acceptance. What Jobs was thinking before he died was a better product.
“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” wrote Isaacson. “‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.'”
According to tech site Mashable, the Apple TV set could use a cloud-based system that will enable users to search for and access content purchased via Apple and third-party services. Bloomberg said that the idea is to let users look for a movie or a show, instead of checking to see if the chosen media is available via Netflix or other services.