A recent study by Dialtosave.co.uk has shown some interesting changes in users requirements when choosing a mobile contract. The study used data collected from February 2011 and compared it to the same time in 2010.
A whopping 51% of all customers opted for 300 inclusive minutes per month, half the average of last year where users opted for between 600 and 1000 minutes per month. Instead users are looking for either large amounts or unlimited text deals with unlimited data so they can contact people by email or social networks instead of actually talking to them.
Consumers are also opting for longer contracts of up to 24 months in a bid to drive down costs, 87% of consumers are opting for 2 year deals which could be a nightmare for Smartphone manufacturers who are known for frequently refreshing ranges to tempt buyers to upgrade. Even Apple brings out a new phone once a year ;-).
Dialtosave’s founder, Richard Cappin, said: “The growing importance of mobile apps also increases the need for high speed data access via HSDPA and Wi-Fi, which is now included with many low minute tariffs”. He Continued: “We think there’s a clear trend of people having conversations over multiple text messages rather than talking, as over 70% of people using our site want unlimited texts every month”.
It no longer seems it’s good to talk; it’s better or at least more common to text or email.
Are you on contract or do you plan to get one soon? What’s your main requirements?