Study shows that Amazon’s tablet could compete with the iPad 2

Posted on Jul 28 2011 - 6:24pm by Julius

A study by electronics site Retrevo shows that Apple’s domination of the tablet market could be in danger if Amazon launches its own less expensive tablet device. It said that of all non-Apple manufacturers who come up with a new tablet device, Amazon is being considered by most people because of its reputation and price.

If Amazon enters the tablet PC market with a low-cost Android-powered device, it might drastically change the playing field, filling in the gap between Apple and other tablet manufacturers.

When Retrevo asked which tablet manufacturers would they consider buying a device from, 55 percent of the respondents said they would buy the one by Amazon, with Dell at 38 percent and Samsung at third place with 38 percent. 79 percent of the respondents also said that they would buy an Android tablet if it costs less than $250 (£160), while 48 percent would buy one if it costs less than $300.

Apple’s iPad still has the lead, being the tablet of choice with 79 percent, while android comes second place with 21 percent. Only 10 percent of the respondents said that they are planning to buy a tablet with another operating system.

Amazon is not keeping their plans of entering the tablet market a secret, launching a competitively priced Android device this autumn. The Amazon tablet could rival Apple’s iPad as consumers prefer Amazon-branded devices over ones from more popular manufacturers like Motorola and Samsung.

The data for this report came from a sample size of 1,000 online individuals. Most of the responses have a confidence interval of 4 percent at a 95 percent confidence level.

You can read more about the study at Retrevo’s website.

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