T-Mobile the mobile communication giant has endeavoured to follow on from the success of their recent dance television advertisement. The T-Mobile advert was filmed at Liverpool Street Station on the 15th January 2009 at 11.00 am and featured hundreds of ‘commuters’ dancing in unison to dancing in unison to the likes of Lulu and the Pussycat Dolls. The T-Mobile advertising campaign was to promote their corporate message ‘Life’s for Sharing’ using an ‘impromptu’ dance extravaganza to hit the message home. The original fantastic T-mobile advert starts gently with a handful of ‘commuters’ dancing to ‘The only way is up’ building to a dancing crescendo when literally hundreds of dancers merge to do a routine to the classic tune by Kool & The Gang ‘Get down on it’
The latest T-Mobile event features the singer Pink with a crowd of 13,000 of the general public singing along with Pink to her hit ‘piece of my heart’ in Trafalgar Square. There is also a rendition from the crowd of The Beatles classic ‘Hey Jude’. This part of the T-Mobile event was used by advertising agency Saatchi & Saatchi to create the ‘next T-Mobile event’ advert which was shown on the 2nd May during the commercial break for Britain’s Got Talent.
The presenter Vernon Kay acted as the motivator and had the crowd participating karaoke style to ‘Is this the way to Amarillo’ and even joining in a Mexican wave. How much of the filmed footage will make its way to the television screen in a new T-Mobile advert remains to be seen, however even with the undoubted success of this advert, it can no where near match the spectacle of the Liverpool Street Station dance which has had almost 11.5 million hits on You Tube alone.