If you are bored of the view out of your car windscreen on the daily commute then there is some good news on the way for you. Maybe. It seems that some of the biggest car firms like Toyota, BMW and Mercedes are keen to turn our windscreens into big computer displays with an augmented reality element to them. We already know that only bad boys and girls use their phone...
Tag Archives: augmented reality
We’ve seen our fair share of AR tech over the past year or so as big name brands have been utilizing it in their campaigns. Ford is the latest super brand to come up with something interesting at the annual motor show in Detroit. They’ve installed a giant AR simulator which pits the pubic against the driving genius Ken Block. Users sit in the centre of a large yellow...
Have you ever wondered what you would look like as a Prince, or more accurately a Duke or Duchess of Cambridge? Well the team from Total Immersion and apptronic can help with their new app called the Royal Mirror. It utilizes the very latest augmented reality technology that tracks the users face whilst superimposing the face either the Duke of Cambridge (Prince William)...