Microsoft unveiled what it hopes will be the saviour of its mobile phone and smartphone aspirations today. Having lagged some way behind both Apple and Google in the smartphone wars, Windows Phone 7 is effectively seen as being their last ditch attempt at entering the potentially lucrative market. One of the biggest problems they’ve faced with previous incarnations...

Apple and Google have got a pitch battle for the main smartphone crowd while RIM’s Blackberry smartphones put in a real good show of things when it comes to more business minded people. However, that’s not all that many operating systems and yet the market already seems crowded out with Microsoft struggling to find a way in. Their failure to enter the market...