A new study shows that micro blogging site Twitter is as influential as the judges of X Factor when it comes to how the audience vote on the show. According to a study conducted by media agency Carat, Twitter is more than 42 percent more influential than other news sources in the behavior of deciding voters. The study, which had 13,000 total respondents, is believed to...

During the last series of the X-Factor social networks and in particular Facebook became the prime place to become an arm chair judge, a place venting anger or celebrating contestants’ successes. It is therefore little surprise that ITV are said to be discussing a system that will allow viewers to vote via the worlds largest social networking site. According to the Telegraph,...