The Joy Jacket Makes Eating Chocolate a Bit More Exciting

Posted on Jan 21 2014 - 9:55am by Paul

If you thought that nothing in the world could be better than eating chocolate then it is time to get a jacket. No, really.

Of course, we aren’t talking about slipping on any old jacket here. Eating a bar of chocolate while wearing your old bomber jacket or satin windbreaker isn’t likely to lead to an enhanced experience.

No, what we are talking about here is the Cadbury’s Joy Jacket. This is something which the sweets company had commissioned Hirsch & Mann to develop. The idea of the Joy Jacket is simple but rather wonderful; it detects chocolate being eaten and produces a visual display and multi sensory experience which makes eating even more exciting.

Controlled by Raspberry Pi


The jackets use Raspberry Pi controllers and when the wearer nibbles, bites or munches into some chocolate the Led lights will show a heartbeat thumping away on the chest of the jacket. There will then be a fanfare from the jacket’s speakers and then some puffing of the Joy Jacket and the release of confetti.

Two of these jackets were made, as part of the Cadbury + Daim and Cadbury + Oreo projects. It isn’t expected that they will ever go on public sale, which is a real shame. Can you imagine walking down the street and seeing dozens of chocolate eaters wearing this sort of clothing? It would almost certainly make the world a slightly better place to live in.

What would you like your clothes to do when you bite into your favourite bar of chocolate?

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