The blue LED lighting makes the finished pint look like its being given as a prize or is attending a prize ceremony off its own back but I guess it’s merely just to celebrate the authenticity of drinking a pint from your own kitchen based drinking establishment (they can’t stop you smoking in there yet).
A CO2 cylinder and a temperature and pressure gauge are included so your beer will probably be kept in better conditions than in most locals I know of. OK, so it’s not cheap, but it is the ultimate in kitchen accessories and it leaves those beer pod style machines you can get standing in its wake. Perhaps not the best way to spend a grand if you don’t drink beer of course.