Virgin Media Helps Further Boost The Popularity Of BBC iPlayer

Posted on Jul 22 2008 - 12:56am by Richard Sharp

BBC iPlayer Popularity Is StaggeringThe success of the BBC iPlayer is, to a degree, completely staggering. Approximately 20 million people, via one method or another, download or watch BBC shows using the iPlayer in a month – or at least they do now that the service is available on Virgin Media as well as the Nintendo Wii and online.

Perhaps more astonishing is the fact that, in June, which was the first full month of Virgin offering iPlayer to their users, this accounted or around half of those figures. Realistically, Virgin Media comes a second best to Sky in terms of the number of channels it has to offer although its existing On Demand range was considered the superior. By adding the BBC iPlayer they’ve further enhanced the opportunity to catch up on shows that users might have missed or previously ignored.

The usual suspects filled the top ten places of shows that were being viewed. Among the decent ones were Doctor Who in 2nd (although it would be a lot better, in my opinion, if they got rid of Catherine Tate), Top Gear in 5th, and In The Night Garden in 9th. With viewing possibilities like that it’s no wonder it’s done so well.

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