Microsoft’s search engine, Bing, has ended its first year of life with a 12.7% share of the market, according to research recently carried out. Not at all bad for a new kid on the block, although still significantly behind Yahoo (18.9%) and number one and still undisputed champion of the search engines, Google, whose facility is used in over 62% of the searches we make.
Google and Yahoo are like familiar, friendly faces to all of us but maybe some people haven’t tried the new(ish) Bing engine yet. It is designed to be intuitive and user friendly, with a strong emphasis on the things most people like to search quickly and easily; news, sports, travel, entertainment and 24 hour pizza places (sorry, is that just me again). How big a chunk of the search engine pie it can carve is difficult to say but we can certainly expect it to continue to grow in the next year.