An email from Microsoft has suggested that a rapid increase in XBOX 360 sales over the festive period could result in a shortfall of the consoles in the next few months. The increase in console sales was predominantly down to the release of Microsoft motion based controller Kinect.
In fact December saw Microsoft shift 1.9 million XBOX 360 consoles, a record for the device that has enjoyed a long life and unprecedented following. The increase in sales meant Microsoft had to divert consoles earmarked for January and beyond out to stores leaving them with a shortfall for the beginning of 2011.
“In order to keep up with holiday demand in December for Xbox 360 and Kinect, Microsoft pulled units from its January and February production,” an email to the Seattle Post read.
Of course this could be a ploy to keep buyers keen; we don’t doubt the sales figures or the popularity but would genuinely hope they had the foresight to manufacture enough consoles to keep up with the increased demand caused by the recent Kinect launch.
The XBOX Kinect hit stores in November 2010 amassing an impressive 2.5 million units sold in the first 30 days with peaks of over 100,000 units being sold each day. Many of the units sold were bundled with consoles themselves which would have been a major contributor to the 1.9 million consoles sold.
Did you or anyone you know buy a XBOX 360 or Kinect in December? What do you make of the claims?
Via: Information Week