It seems that YouTube is on a roll as the latest Video Metrix data from comScore has revealed that the online streaming website has passed the 20 billion views mark for the first time. This represents at least 50 percent of all videos watched in the United States.
According to comScore, 184 million internet users in the United States watched 42.6 billion in the month of October, 20.9 billion or 49.1 percent of which are from YouTube. This is up from 182 million users in September who watched an average 19.5 hours of video per viewer.
The research firm credits Google/YouTube with an audience of almost 161 million unique viewers, almost three times the reach of social network giant Facebook, which was on the second spot, having less than 60 million unique viewers. The research also claims that 7.1 hours of video were viewed per viewer, up from 6.3 hours in September.
This means that more and more people spend more and more time watching videos in YouTube monthly after month.
VEVO was ranked third by the study, having 57 million unique visitors, followed by Microsoft with 49.1 million and Viacom Digital with 48.2 million. A month earlier, VEVO was ranked second with 57.3 million hits.
The viewing figure of YouTube is much higher than this as the research firm has limited its statistics to the United States. The site has revealed that more than 3 billion videos are viewed each day, generating at least 90 billion views per month.