Three out of four (around 73 percent) internet users in the United Kingdom interact on social media platforms, a study showing social networks’ impact on people has revealed.
A study conducted by InSites Consulting, a market research firm that has offices across Europe, show that about 73 percent of British internet users use social networking platforms, like micro blogging site Twitter and social network giant Facebook. The result is slightly lower than the 74 percent average in Europe.
The study shows that out of the 37 million people in the United Kingdom that use social networking platforms, 24 percent use the micro blogging platform Twitter, while 64 percent of users use Facebook. The study also reveals that 21 percent of social network users use the professional social network service LinkedIn.
“These numbers show that social network sites have penetrated all layers of society. An analysis of the users show everyone is there: young, older, employed or unemployed,” said Professor Steven Van Belleghem, managing partner at InSites Consulting. “Involving these people in your company’s management via social media is a new way of approaching your company and the market. Social media help consumers to better understand how marketing works and therefore also help them to play a determining part in a company’s management.”
The use of social networking is not only growing in the country, but also around the world, with platforms being used by casual users and business organizations to bring their products or messages across to users. However, social media can also be used for violent purposes, like the riots in London.