Android and Netflix Finally Partner Up

Posted on Nov 14 2010 - 4:55pm by Richard Sharp

Netflix has been available on the iOS operating system for some time, great news for Apple owners but bad news for Android device owners – mainly because up until now they have not had Netflix.

Thankfully an announcement has been made revealing Netflix will be available on Android phones from early 2011 (perhaps in line with the long awaited Gingerbread handsets). In part of the Netflix announcement blamed the late release on a “lack of a generic and complete platform security”.

Another concern Netflix had was they had not secured Digital Rights Management (DRM) with Google, an essential step to prevent piracy and protect the firm legally. It seems Netflix has now gained the necessary securities/agreements with the mobile phone manufacturers to make their early 2011 deadline if Netflix works with each brand individually.

Looking forward to Netflix and Android partnership?

The announcement confirmed that Netflix will come to some Android handsets, which ones are unclear. We are unsure if this means it will be available on new 2011 handsets or backdated to cover existing ones.

Greg Peters of Netflix said, “This is a much slower approach and leads to a fragmented experience on Android, in which some handsets will have access to Netflix and others won’t.”

Even though only a selection will be covered it seems Netflix will come to an Android handset near you in just two or three months bringing Android bang inline with Windows 7 and the Apple iPhone who can already use the service.

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