Apple iPad Held 93% Market Share in 2010-2011 will be different

Posted on Feb 25 2011 - 6:13pm by Richard Sharp

The iPad 2 may be less than a week from its public unveiling and if new research is correct it seems like its launch could help Apple maintain their stranglehold on the tablet market. For once we are not exaggerating as new research from ABI Research has suggested the fruit based brand enjoys a whopping 93 per cent share of the tablet market – that’s a pretty big share.

The research was taken in the third quarter of 2010 which means the only real competitor around at the time was the Galaxy Tab, this goes some way to explain the skewed data but is mighty impressive all the same – it would mean they sold in excess of 4.1 million iPad’s in a quarter of 2010!

 However, 2011 is going to be filled with high spec Android tablets set to take on Apple in the coming months. Samsung have unveiled their Galaxy tab 2, LG, Blackberry and Motorola are all launching around the same time.

Apple will hope to try and stave of the inevitable loss of market share by launching their iPad 2 next week, if rumours are true it will come with dual cameras and possess a dual core processor as well as being thinner and inevitably lighter.

Director at ABI Research, Jeff Orr, who spearheaded the research said: “Over time, Apple’s first-to-market iPad advantage will inevitably erode to some extent. ABI Research has been tracking media tablets since December 2009; future quarterly editions of this Market Data product will include market share tracking of all the major media tablet vendors.”

How much market share do you think Apple will lose? Should they be worried?

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