Apple now the 8th most valuable brand in the world

Posted on Jan 18 2012 - 4:24am by Julius

The World’s Top 100 Brands list was just recently released by Interbrand and found that electronics giant Apple Inc. rose up to 8th place, showing high revenue due to the increasing popularity of the company’s products.

Apple Inc., which was ranked 17th last year, rose to 8th place as its value increased to $22.49 billion from $21.14 billion a year before. Google is also included in the top 10 that has direct interests in the telecommunications industry. The search giant stil ranks at number four, not moving since 2010. The company’s value, however, has increased to $55.31 billion from $43.55 billion. Other telecom-related companies in the list are Microsoft (3rd place), Intel (7th place) and HP (10th place).

The Cupertino tech giant has seen the biggest change in brand value with a 58 percent increase, while Microsoft’s has decreased by 3 percent. Even though Apple rose 9 places up, the biggest leap came from Amazon, who jumped 10 places to 26th place.
The report reveals that Coca Cola has retained the top spot with the company’s $71.8 billion value, followed by business services company IBM with $69.9 billion.

The surge of Apple has impressed lots of spectators and some say that it is rather unsurprising. It is interesting to find what products the company will release this year, considering the changes it had at the end of 2011. Maybe we will see the light of its revolutionary Apple TV.


via: Bloomberg

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