Apple TV to hit stores in 2012, analyst says

Posted on Jun 29 2011 - 10:14pm by Julius

An analyst reported that Apple may venture into the TV market again and may be releasing a new Apple TV next year.

According to Gene Munster, an analyst from Piper Jaffray Cos., in a radio interview on Tom Keene’s ‘Bloomberg Surveillance, “What Apple does really well is put everything into one box. People are much more willing to pay $1,200 for something Apple puts together that’s all nice and neat than go try and tie it all together themselves.”

The tech giant, said Munster, has a huge TV technologies patent portfolio and it appears that a 25- by 50-inch TV set would be well received and will be successful in the consumer market.

Apple has already released a TV set-top box in the past, but was unsuccessful. Apple Chief Executive Officer Steve Jobs claimed that it was only a “hobby”, instead of a full-pledged effort. The Apple TV project has been maintained on life support. A number of analysts has already coined the first TV product as “Apple’s first failure.”

Apple is reported to release a refresh of Macbook Airs this July, to be followed by Mac Minis and Mac Pro towers later in the month. And with rumors of a September launch date for its next-generation iPhone 5, Apple seems to be gaining a lot of publicity lately.

With the previous unsuccessful release of Apple’s TV set-top box, will Apple go for the win with its new TV?

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