The UK arm of LG is rolling out a brand new campaign to raise people’s awareness and change perception of cinema-tech 3D TV’s. The technology, also known as passive 3d uses similar glasses to those found in top end cinemas to deliver 3D pictures in a sustainable way in the living room. The campaign started today in UK cinemas with a brand new advert to explain the technology and how it can be used in the home, it also introduces a new interactive tool where consumers can ask questions of two quirky characters – the tool is entitled...