Is the lost iPhone 5 in San Francisco just a marketing hype?

Posted on Sep 3 2011 - 1:46pm by Robert

On Thursday, we posted a story about another lost iPhone 5 prototype in a bar in San Francisco. The story is very similar to what happened more than a year earlier when an Apple engineer lost an iPhone 4 prototype in a bar, which was found and sold to tech website Gizmodo.

CNET has reported this story about an employee from Apple who lost the new iPhone in a tequila bar called Cava 22 in the Mission district in San Francisco. Some reports say it sounded fishy, and we’re pretty sure that it was.

San Francisco Weekly’s Peter Jamison called the police department to check on this story and when he spoke to the SFPD spokesman, he was told that no record exists of such activity.

“I talked to CNET,” Albie Esparza, the SFPD spokesman, tells SF Weekly. “I don’t know who his source is, but we don’t have any record of any such an investigation going on at this point.”

Officer Esparza said that he found no records that authorities visited the man who allegedly found the iPhone, which should be recorded as part of their procedures. Even though there was no evidence of this happening, CNET still proceeded to run the story, attributing it to somebody “familiar with the story.”

Since San Francisco authorities have not heard about the incident, some reporters are now starting to ask questions to who CNET’s sources are.

Whether the story is true or not has caused great debate but the general feeling is that the iPhone 5 release date must be pretty close.

Do you think that this story is true or just a bunch of journalistic hype?


via: IBT

1 Comment so far. Feel free to join this conversation.

  1. Zebra IO September 3, 2011 at 6:30 pm - Reply

    Yeah, I really think it's marketing hype. Great post, finally someone agrees that it's a fluke to get more press in an usual way. I honestly think Android pwns the system entirely!

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