LEGO Group announces DC and Marvel licenses

Posted on Jul 21 2011 - 8:53pm by Robert

LEGO has announced its partnership with two of the world’s biggest names in comic books, Marvel and DC. The toy brand brings the forces of the Marvel Universe and DC’s finest under the banner of LEGO.

In a press release by LEGO, the new Marvel collection will focus on three Marvel franchises – the X-Men, The Avengers and Spiderman. The Avengers movie line includes The Hulk, Iron Man, Captain America, Hawkeye, Thor, Loki and Black Widow. The X-men line includes minifig versions of Magneto, Wolverine, Nick Fury and Deadpool, while the Spiderman collection includes Spiderman and Doctor Octopus.

“Our partnership with Marvel helps us continue to deliver some of the best and most constructible Super Hero stories of all time,” said Jill Wilfert, LEGO Group’s vice president for licensing and entertainment. “We’re thrilled to partner with Marvel to create creative, constructive play sets for builders, fans and collectors alike.”

In a separate press release, DC Entertainment with Warner Bros. and LEGO announced their partnership to launch a line of LEDO DC Universe SUPER HEROES. The new line of minifigs will include Batman, Bruce Wayne, Catwoman, Robin, The Joker, Two Face, The Riddler, Harley Quinn, Poison Ivy, Bane, Superman, Lex Luthor and Wonder Woman.

“Given the fan enthusiasm for previous LEGO BATMAN collections, we couldn’t be more thrilled to continue the build-and-play adventures with new LEGO BATMAN play sets and the addition of other DC Comics properties,” said Wilfert. “This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic Super Heroes, so they can relive the action and even customize it – a proven and winning formula in LEGO construction.”

The Marvel LEGO collection will be released in summer 2012, just in time for the screening of the highly-anticipated film The Avengers. The DC Comics line of LEGO minifigures will be launched in January 2012.


via: Kotaku

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