Angry Birds Rio launched on iOS and Android earlier this week, on the whole it seems the new format has gone down rather well with mobile gamers with many looking forward to next months collaborating film release. Rovio teamed up with the makers of Rio to create a game to promote the film which will be released on April 8th 201. Sky is giving their customers the chance to see the film before anyone else.
See Rio First
This is the first time Sky has laid this kind of reward for its subscribers. They will even provide entertainment and activities for the kids before the film starts in 11 cinemas across the UK on 3rd April 2011.
The film follows a macaw named Blu who is off on an adventure of a lifetime to; yep you guessed it, Rio! Leaving the safe and comfortable environment of his cage he travels from Minnesota to exotic Rio de Janeiro. Blu is the last of his kind and news of a female macaw prompts scientists to take him to Rio – the only problem being he is scared of flying – the whole film sounds like a hoot.
Venues and how to claim
The Empire, Leicester Square will be one of the premier venues with Sky promising a ‘day of family fun’. Users can claim up to four tickets by registering on the sky website, if tickets are still available they can choose from Birmingham, Bristol Cribbs, Cardiff, Cheshire Oaks, Edinburgh OMNI, Greenwich O2, Hull Princess Quay, Leeds Light, London Leicester Square, North Finchley and Portsmouth.
So no Angry Birds insight but a great offer from sky with the partner film.
Trailer – first two minutes from YouTube
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